Let’s face it: partnerships are hard. Often, two alpha leaders are combined, who now have to agree on any number of decisions on a daily basis. The potential for challenges is a given, but even scarier is the potential for stalemates or disputes that can stifle your business.Read More
Senior Account Manager Bruno Solari explores the heavy topics explored within Netflix’s hit new drama Elite.Read More
Managing Partner Greg Mondshein recently spoke with Yitzi Weiner about his journey, lessons learned and some interesting tidbits about his philosophy and journey.Read More
Managing Partner Greg Mondshein spoke with Inc about the employee incentive strategies that SourceCode uses to drive productivity and increase retention.Read More
I’ve spent my career toeing the line between client service and business development, and what I’ve learned along the way is that building the client portfolio of your dreams, more often than not, begins with the pitch.Read More
The Observer spoke with Managing Partner Becky Honeyman about Microsoft's employees revolting over the company's contracts with U.S. Immigration and Customs Enforcement (ICE).Read More
Managing Partner Becky Honeyman spoke with PR Daily about knowledge that PR pros only recently uncovered from marketing and advertising creatives.Read More
Small Business Daily singled out SourceCode Communications as agency to check out if you're looking for growth communications strategies for your technology start up.Read More
The Observer spoke with Managing Partner Becky Honeyman about the effectiveness of companies releasing apology ads to make amends with consumers from a PR crisis communications perspective.Read More
At SourceCode, near and dear to our hearts is the value of diversity of our team, the way we think and the experiences we all have. We believe a diverse team and an open and welcoming culture is not only the right thing to do, but the way to provide better client service. From this position, we assure you we'll never waiver.Read More
This year, the role of PR executive was ranked at number eight out of the nine most stressful jobs in the US. To everyone in the industry, this is no surprise. With the stress brought on by unrealistic client demands, tight deadlines, and long hours, it’s a job the practitioner really needs to love in order to find happiness and be successful.Read More
SourceCode co-founder and managing partner, Becky Honeyman, was quoted in Patrick Coffee's piece around WPP handling of Martin Sorrell’s resignation on Adweek.Read More
As the media landscape changes, PR pros must adapt.
Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.Read More
Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of the trust that had been eroded throughout. One data point in particular struck me as odd back then - a consumer survey showed that the majority of Americans did not want their most loved brands getting involved in politically charged debates.Read More
Last week, I participated in a Facebook Live interview with Marlow, a career design platform, about launching SourceCode Communications earlier this year with Greg. Entrepreneurism can be a scary undertaking but we’ve been surrounded with endless support.Read More
It’s very tempting to try and get promotional content into your thought leadership piece.
However, whether it’s data from your platform or a plug for your service, editors will cut it—or worse—it will cause the publication to reject the piece completely.Read More
Many PR pros await Thanksgiving festivities with anticipation—some with dread.
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.Read More
For those of you that partake in the glory and agony of presenting your proposal to a potential prospect, you know how losing feels. You know the effects it has on morale and the ability to get team members to eagerly jump on board next go-round.
Winning has an enormous effect on all aspects of your business, so I figured I'd share with you some lessons I learned the hard way. Let me know what you would add to the list—I'm still on my quest for a 100% win rate.Read More
From things that go bump in the night to a cold spell in the Upside Down, Halloween brings its fair share of spooks and scares. Needless to say, 2017 has already had it’s more-than fair share of PR horror stories. Ghosts, ghouls and wizened-faced witches are nothing compared to the spine-chilling, bone-trembling effect that these PR horror stories have had on us this year.Read More
In a time when everyone in our industry is chatting about the dawn of AI and machine learning, we want to acknowledge those brands that are working to keep humanity alive in their marketing strategies.
Here are a few of our favorite campaigns that truly demonstrate the best of humanity.Read More