SourceCode's Becky Honeyman Featured in The Observer

 

Facebook, Uber and Wells Fargo’s Apology Ads Don’t Get the Job Done

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The Observer spoke with Managing Partner Becky Honeyman about the effectiveness of companies releasing apology ads to make amends with consumers from a PR crisis communications perspective.

http://observer.com/2018/05/facebook-uber-wells-fargo-ad-campaigns-apologies/