SourceCode Wins for MicroMarketing!
SourceCode Communications Wins In2Sabre Awards
Becky and I are thrilled to share that SourceCode Communications won for our work with Hinge in the Micro Marketing category last night at the In2Sabre Awards in New York. To be recognized by the team of judges at The Holmes Report is such an incredible honor. We’re truly humbled.
Our campaign was a virtual pop-up for Hinge which manifested itself in the form of the Milestone Market. We created the first ever digital pop-up that celebrated relationship milestones and couples that met on the app that had reached these milestones could submit win product from brand partners. We wanted to position the brand as actual ‘relationship app’ for millennials while most others were focused on the casual hook up. This campaign’s methodical 5 stage approach ensured credibility, exposed us to millions of partner brands audiences through our build-in partner brand social promotion obligations and ensured we had multiple stories to tell. More than 20 pieces of published coverage provided them exposure to over 615M unique and highly targeted potential customers. We were able to secure 3 executive interviews and the subscribers based on the platform increased 10% during the two week period we were executing the campaign. Prizes sold out within a week and Power Couples has become an ongoing marketing initiative that continues to bare fruit.
Along with the win for Micro Marketing, SourceCode was also shortlisted for Best Agency Marketing and Lean Marketing. This wouldn’t be possible without our inspirational clients who took a risk on us in our early days and our incredibly talented and driven team. Thank you all for the support - it’s been an awesome ride so far. Here’s to many more award nights for SourceCode! Check out the full list of winners HERE.