A Plea to The Next PR Generation

 

3 skills the next generation of PR pros must cultivate

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As the media landscape changes, PR pros must adapt.

Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.

The typical skills of a PR practitioner range from content creation and executive coaching to media relations and research. However, the days of relying on earned media relations are gone. While press releases and SEO are, of course, still relevant, incorporating creative images and video have proven to greatly increase engagement. It’s imperative for entry level candidates to develop these assets to see success with their clients.

To read the full piece from SourceCode's Senior Account Executive Caroline Yodice, please visit PR Daily here.