Mondshein Speaks on New Business

 

7 Signs You’re Chasing the Wrong Business

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I’ve spent my career toeing the line between client service and business development, and what I’ve learned along the way is that building the client portfolio of your dreams, more often than not, begins with the pitch. Landing the wrong account is a short-term victory that leads to a long-term headache. Not every dollar needs to be chased, and decisions made in the pitch—not listening to prospects’ subtle (and not so subtle) clues—can impact everything from employee satisfaction to profitability. Before you dig into that next RFP, here are a few key indications that you’re chasing the wrong account.

To read the full piece from SourceCode's Managing Director Greg Mondshein, please visit Small Biz Daily here.