IDAGIO Names SourceCode AOR

 

IDAGIO Names SourceCode AOR


NEW YORK—August 9, 2019—SourceCode Communications has expanded its consumer tech client roster with the addition of an agency of record partnership with IDAGIO, the leading streaming service for classical music. SourceCode’s work for the new client, which began in late Spring, will focus on building an integrated communications plan bolstered by creative campaign initiatives designed to establish thought leadership, accelerate customer awareness and driving business growth. The agency will be focusing heavily on communicating the health and wellness benefits of listening to classical music.

“We're delighted to be partnering with SourceCode so that we can reach even more classical music fans from one of our fastest growing markets, North America," stated IDAGIO Director of Communications, Birgit Gehring. "Following our Fall 2018 US launch, we wanted to find the right partner to take our US presence to the next level. SourceCode has been a clear choice for us and we're excited to be collaborating on projects together and accelerating our PR efforts.”

The signing expands SourceCode’s consumer technology portfolio, guided by Nicole Pfeifer, to now include clients in the music, automotive, dating, smart home, femtech and consumer electronics spaces. The win also comes on the heels of being selected as the 2019 New Agency of the Year by Holmes Report and named as a 2018 Top Place to Work In PR by PR News.

On the news, SourceCode Communications Managing Partner Greg Mondshein added: “We’re thrilled to be partnering with IDAGIO to tell their stories. IDAGIO’s inspirational leadership, impressive technology and growth trajectory make them one of our most exciting new clients.”

SourceCode is on pace to grow revenue more than 100% this year and more than double its NYC-based team. Earlier this year, SourceCode Communications expanded its B2B tech practice with the addition of full-suite research-technology solutions providers Conviva and Channel Bakers. In addition to winning Agency of the Year this past May at the North American Sabres, SourceCode and their consumer client, Elvie, won ‘Best Consumer Technology’ Campaign by Holmes Report for their ‘Milking My Ladies’ program.