SourceCode's Becky Honeyman Featured in PR Daily

 

Why PR pros should focus on audience emotions

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Managing Partner Becky Honeyman spoke with PR Daily about knowledge that PR pros only recently uncovered from marketing and advertising creatives.

“That is, if you can make someone ‘feel’ something, you will increase the response rate or engagement level tenfold,” Honeyman says. “It's fundamental for brands today to build relationships with their audiences. They can only do that by communicating consistently and authentically on subjects that are genuinely meaningful to them."

Check out the full piece here!