SourceCode Builds Martech Portfolio

New York tech agency SourceCode Communications announces today a new client engagement with Yotpo, an eCommerce digital experience and marketing technology fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital. The team will focus on telling the brand growth and corporate narrative and building creative campaigns that position Yotpo at the forefront of brand commerce. The signing marks seven consecutive months of growth off the heels of the agency launch this past September.

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The times, they are a changing…

Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of the trust that had been eroded throughout. One data point in particular struck me as odd back then - a consumer survey showed that the majority of Americans did not want their most loved brands getting involved in politically charged debates. 

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SourceCode's Winning Streak

New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.

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Lessons from DMSUSA17

On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who specializes in advertising technology and digital media, it’s vital to understand what keeps key people in the industry up at night.  From learning about WashPo’s headline algorithm and Henry Blodget’s journey to acquisition to the stance, the day was filled with surprises and key learnings.

Here are some of my favorite tips and insights that I learned from the variety of speakers who shared their expertise on stage.

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7 ways to guarantee you lose the pitch

For those of you that partake in the glory and agony of presenting your proposal to a potential prospect, you know how losing feels. You know the effects it has on morale and the ability to get team members to eagerly jump on board next go-round.

Winning has an enormous effect on all aspects of your business, so I figured I'd share with you some lessons I learned the hard way. Let me know what you would add to the list—I'm still on my quest for a 100% win rate.

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