Managing Partner Becky Honeyman spoke with PR Daily about knowledge that PR pros only recently uncovered from marketing and advertising creatives.Read More
Small Business Daily singled out SourceCode Communications as agency to check out if you're looking for growth communications strategies for your technology start up.Read More
The Observer spoke with Managing Partner Becky Honeyman about the effectiveness of companies releasing apology ads to make amends with consumers from a PR crisis communications perspective.Read More
At SourceCode, near and dear to our hearts is the value of diversity of our team, the way we think and the experiences we all have. We believe a diverse team and an open and welcoming culture is not only the right thing to do, but the way to provide better client service. From this position, we assure you we'll never waiver. Thus, we're excited to sign the Diversity and Inclusion Pledge by our friends at the PR Council. The full pledge we signed is below.Read More
This year, the role of PR executive was ranked at number eight out of the nine most stressful jobs in the US. To everyone in the industry, this is no surprise. With the stress brought on by unrealistic client demands, tight deadlines, and long hours, it’s a job the practitioner really needs to love in order to find happiness and be successful.Read More
SourceCode co-founder and managing partner, Becky Honeyman, was quoted in Patrick Coffee's piece around WPP handling of Martin Sorrell’s resignation on Adweek.Read More
We had wondered how best to mark or celebrate being in business for six months but we hadn’t quite anticipated something quite this awesome.
We started our week by being notified that we had been shortlisted by The Holmes Report as one of its Best New Agencies in its Agency of the Year Awards. Now, I’m not going to lie… there were tears. And squeals. And stunned silences.Read More
New York tech agency SourceCode Communications announces today a new client engagement with Yotpo, an eCommerce digital experience and marketing technology fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital. The team will focus on telling the brand growth and corporate narrative and building creative campaigns that position Yotpo at the forefront of brand commerce. The signing marks seven consecutive months of growth off the heels of the agency launch this past September.Read More
As the media landscape changes, PR pros must adapt.
Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.Read More
From the first time we met Caroline, we knew we had found something pretty special. A true all-rounder, she can find an angle in almost anything and can charm media, influencers and clients alike.Read More
Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of the trust that had been eroded throughout. One data point in particular struck me as odd back then - a consumer survey showed that the majority of Americans did not want their most loved brands getting involved in politically charged debates.Read More
Becky and I are thrilled to share that SourceCode Communications won for our work with Hinge in the Micro Marketing category last night at the In2Sabre Awards in New York. To be recognized by the team of judges at The Holmes Report is such an incredible honor. We’re truly humbled.Read More
New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.Read More
Last week, I participated in a Facebook Live interview with Marlow, a career design platform, about launching SourceCode Communications earlier this year with Greg. Entrepreneurism can be a scary undertaking but we’ve been surrounded with endless support.Read More
We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, Observer ranked agencies in 10 major categories that define their industries.Read More
So Becky and I had a conversation about submitting a couple campaigns to the In2 Sabre’s about 2 months ago and it went something like this…
“Do you get that email from Aarti? Is that a thing?” said Becky.
“Ughhh, it’s been 3 months. You think any of these are good enough?” I said.Read More
It’s an exciting time for SourceCode. We’ve just announced the signing of three amazing consumer technology clients and we’re wrapping up 2017 having doubled our projections with a roster of truly exciting clients. I’m humbled and excited to see what 2018 brings.Read More