This year, the role of PR executive was ranked at number eight out of the nine most stressful jobs in the US. To everyone in the industry, this is no surprise. With the stress brought on by unrealistic client demands, tight deadlines, and long hours, it’s a job the practitioner really needs to love in order to find happiness and be successful.Read More
SourceCode co-founder and managing partner, Becky Honeyman, was quoted in Patrick Coffee's piece around WPP handling of Martin Sorrell’s resignation on Adweek.Read More
We had wondered how best to mark or celebrate being in business for six months but we hadn’t quite anticipated something quite this awesome.
We started our week by being notified that we had been shortlisted by The Holmes Report as one of its Best New Agencies in its Agency of the Year Awards. Now, I’m not going to lie… there were tears. And squeals. And stunned silences.Read More
New York tech agency SourceCode Communications announces today a new client engagement with Yotpo, an eCommerce digital experience and marketing technology fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital. The team will focus on telling the brand growth and corporate narrative and building creative campaigns that position Yotpo at the forefront of brand commerce. The signing marks seven consecutive months of growth off the heels of the agency launch this past September.Read More
As the media landscape changes, PR pros must adapt.
Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.Read More
From the first time we met Caroline, we knew we had found something pretty special. A true all-rounder, she can find an angle in almost anything and can charm media, influencers and clients alike.Read More
Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of the trust that had been eroded throughout. One data point in particular struck me as odd back then - a consumer survey showed that the majority of Americans did not want their most loved brands getting involved in politically charged debates.Read More
Becky and I are thrilled to share that SourceCode Communications won for our work with Hinge in the Micro Marketing category last night at the In2Sabre Awards in New York. To be recognized by the team of judges at The Holmes Report is such an incredible honor. We’re truly humbled.Read More
New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.Read More
Last week, I participated in a Facebook Live interview with Marlow, a career design platform, about launching SourceCode Communications earlier this year with Greg. Entrepreneurism can be a scary undertaking but we’ve been surrounded with endless support.Read More
We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, Observer ranked agencies in 10 major categories that define their industries.Read More
So Becky and I had a conversation about submitting a couple campaigns to the In2 Sabre’s about 2 months ago and it went something like this…
“Do you get that email from Aarti? Is that a thing?” said Becky.
“Ughhh, it’s been 3 months. You think any of these are good enough?” I said.Read More
It’s an exciting time for SourceCode. We’ve just announced the signing of three amazing consumer technology clients and we’re wrapping up 2017 having doubled our projections with a roster of truly exciting clients. I’m humbled and excited to see what 2018 brings.Read More
It’s very tempting to try and get promotional content into your thought leadership piece.
However, whether it’s data from your platform or a plug for your service, editors will cut it—or worse—it will cause the publication to reject the piece completely.Read More
On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who specializes in advertising technology and digital media, it’s vital to understand what keeps key people in the industry up at night. From learning about WashPo’s headline algorithm and Henry Blodget’s journey to acquisition to the stance, the day was filled with surprises and key learnings.
Here are some of my favorite tips and insights that I learned from the variety of speakers who shared their expertise on stage.Read More
Many PR pros await Thanksgiving festivities with anticipation—some with dread.
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.Read More
For those of you that partake in the glory and agony of presenting your proposal to a potential prospect, you know how losing feels. You know the effects it has on morale and the ability to get team members to eagerly jump on board next go-round.
Winning has an enormous effect on all aspects of your business, so I figured I'd share with you some lessons I learned the hard way. Let me know what you would add to the list—I'm still on my quest for a 100% win rate.Read More