Just over a year ago I was at a PR Council debate about the outcome of the 2016 election, the rise of ‘fake news’ and the role of brands in trying to grab back some of the trust that had been eroded throughout. One data point in particular struck me as odd back then - a consumer survey showed that the majority of Americans did not want their most loved brands getting involved in politically charged debates.Read More
Becky and I are thrilled to share that SourceCode Communications won for our work with Hinge in the Micro Marketing category last night at the In2Sabre Awards in New York. To be recognized by the team of judges at The Holmes Report is such an incredible honor. We’re truly humbled.Read More
New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.Read More
Last week, I participated in a Facebook Live interview with Marlow, a career design platform, about launching SourceCode Communications earlier this year with Greg. Entrepreneurism can be a scary undertaking but we’ve been surrounded with endless support.Read More
We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, Observer ranked agencies in 10 major categories that define their industries.Read More
So Becky and I had a conversation about submitting a couple campaigns to the In2 Sabre’s about 2 months ago and it went something like this…
“Do you get that email from Aarti? Is that a thing?” said Becky.
“Ughhh, it’s been 3 months. You think any of these are good enough?” I said.Read More
It’s an exciting time for SourceCode. We’ve just announced the signing of three amazing consumer technology clients and we’re wrapping up 2017 having doubled our projections with a roster of truly exciting clients. I’m humbled and excited to see what 2018 brings.Read More
It’s very tempting to try and get promotional content into your thought leadership piece.
However, whether it’s data from your platform or a plug for your service, editors will cut it—or worse—it will cause the publication to reject the piece completely.Read More
On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who specializes in advertising technology and digital media, it’s vital to understand what keeps key people in the industry up at night. From learning about WashPo’s headline algorithm and Henry Blodget’s journey to acquisition to the stance, the day was filled with surprises and key learnings.
Here are some of my favorite tips and insights that I learned from the variety of speakers who shared their expertise on stage.Read More
Many PR pros await Thanksgiving festivities with anticipation—some with dread.
Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time.Read More
For those of you that partake in the glory and agony of presenting your proposal to a potential prospect, you know how losing feels. You know the effects it has on morale and the ability to get team members to eagerly jump on board next go-round.
Winning has an enormous effect on all aspects of your business, so I figured I'd share with you some lessons I learned the hard way. Let me know what you would add to the list—I'm still on my quest for a 100% win rate.Read More
From things that go bump in the night to a cold spell in the Upside Down, Halloween brings its fair share of spooks and scares. Needless to say, 2017 has already had it’s more-than fair share of PR horror stories. Ghosts, ghouls and wizened-faced witches are nothing compared to the spine-chilling, bone-trembling effect that these PR horror stories have had on us this year.Read More
In a time when everyone in our industry is chatting about the dawn of AI and machine learning, we want to acknowledge those brands that are working to keep humanity alive in their marketing strategies.
Here are a few of our favorite campaigns that truly demonstrate the best of humanity.Read More
SourceCode Communications announces rapid growth and expansion with the signing of AOR relationships with leading digital eyewear brand, Felix Gray, rapidly expanding influencer marketplace, Buzzweb, and Blender, a workspace designed to inspire creators, experimenters and business thinkers to work better through elevated experiences and environments. The brands are strategic client signings that fit within the agency’s sectors of expertise - enterprise technology, consumer and lifestyle.Read More
SourceCode Communications is announcing a partnership with the Growth Marketing Conference, the largest growth marketing focused event in the world, to support the communications strategy for this year’s series. As the 2017 Official Communications Partner, SourceCode will be responsible for developing all communications strategy including content generation, onsite attendee surveys, media relations and interviews and communicating the key insights learned at the event.Read More
And so the master plan was set in motion. Over a drink (or two. You know it's always two) in a dingy bar in downtown San Francisco. After a combined 25 years in tech public relations, it was our time. We learned, grew, relocated, experienced some success and most important, found the best possible partner in each other.Read More